Use the words to complete the sentences below: going rate recommended retail price overheads price war profit margin break-even point

Use the words to complete the sentences below:
going  rate  recommended  retail  price  overheads  price  war  profit  margin  break-even  point

“Looking at the competition, €25 per month seems to be the (1) _______________. It’s what most people 
are charging.”
“We can sell the modems for €100 each. They only cost €20 in total to produce and distribute, so we would 
have a healthy(2) _______________ of €80.”
“€59.99 is a good (3) _______________. We can suggest that stores sell it for that much, but if they want 
to use it as a loss leader and sell it for less, then that's fine too.”
“What I'm afraid of is an all-out (4) _______________, when our company and the competition are all 
fighting for the same customers. We don’t want to cut our prices so low that we go out of business.”
“We need to establish our (5) _______________. When does the amount we’re earning cover our costs?”
“Luckily, we have low (6) _______________. Our rent is very low, and we got a great deal on our office 
equipment.”