Starting point 1 How can you measure the performance of a company? Put these in order from the most important (1) to the least important (5). how much money the company makes how green the company is who it employs how it treats its staff how safe it is

Starting point
1 How can you measure the performance of a company? Put these in order from the most important (1) to the least important (5).
how much money the company makes
how green the company is
who it employs
how it treats its staff
how safe it is to work there

2 How can you measure the performance of a a government? b an employee?
company.

\title{
Company performance in a socially responsible world
}

Every investor loves a company when it achieves its sales targets, manages its costs, and performs well on the stock market and, therefore, makes money.

However, a company nowadays also needs to think about its reputation with the public and its own staff. In other words, it has to be socially responsible. For example, it is expected to improve its environmental performance. In addition, it is often judged these days on the diversity of its workforce: the number of women, people from ethnic minorities, and disabled people in all positions, including senior management. This has become an important factor in recruitment. Finally, a company needs to have a good safety record, both in terms of its workers and the products it produces.

In a recent survey, 40 \% of workers said they would work longer hours and 48 \% would work for less pay with a socially responsible company. Interestingly, 46\% of employees believed they already work for a socially responsible company. Without doubt, profits are no longer the only way to measure a company's success. Employees and customers expect a lot more.