Dealing with a public relations crisis Background Crisis? What crisis? Sometimes a crisis in a company can be used as an opportunity for good public relations. In 1982 seven people died after taking medicine produced by a big American pharmaceutical

18 ноября 2025
Фармация

Условие:

Dealing with a public relations crisis
Background

Crisis? What crisis?
Sometimes a crisis in a company can be used as an opportunity for good public relations.

In 1982 seven people died after taking medicine produced by a big American pharmaceutical company. They had bought the contaminated medicine from different shops in the USA. It was discovered that somebody had put cyanide poison in the bottle.

The company's sales quickly fell to just 8\% of the total market. The company knew that it had to deal with the situation quickly to protect its customers and its good name. Just six months later, it was once again the market leader, with 35 \% of sales in its market.

Discussion
1 Imagine that you are one of the directors of this company. What can you do
1 to protect your customers?
2 to develop your business again?
3 to stop a crisis like this happening again?

Решение:

Рассмотрим пошагово, как можно решить поставленные задачи: Шаг 1. Как защитить своих клиентов? 1. Немедленно изъять всю продукцию из торговых точек, которая может быть заражена или подвержена порче, и провести проверку оставшихся запасов. 2. Организовать оперативное информирование общественности о ситуации, объявить меры по отзыву и предоставить инструкции, как поступать клиентам. 3. Обеспечить медицинскую помощь и компенсацию пострадавшим, организовать горячую линию для получения информации и поддержки. 4. Провести независимое расследование причин инцидента, чтобы выяснить, как и кем была п...