1. Companies don't just sell products. What more do they sell? 2. What three examples does Dee Delaney give of things that people buy that 'say something about who you are? 3. What kind of men did Ray-Ban show in the photos in their advertising

Promoting the image
Dee Delaney is an independent marketing consultant. You will hear her talking about how companies communicate the image of their brand. Listen and answer the questions.
1. Companies don't just sell products. What more do they sell?
2. What three examples does Dee Delaney give of things that people buy that 'say something about who you are?
3. What kind of men did Ray-Ban show in the photos in their advertising campaign?
4. What kind of people do their customers want to be?
5. Is Gap's StressFree clothing for men or for women?
6. What two adjectives describe the image of the brand?
1.Leaders and supermen
2.Heroes and rich 3.
Leaders and heroesтметьте фразы, которые были использованы в аудировании