Условие:
8. Price.
What does pricing generate? What is the difference between market-based pricing and cost-based
pricing? How do you define price? Why is it important that pricing is consistent with other elements of
the marketing mix? What is the function of a price? What are the objectives of pricing? What are the
factors that affect the price setting? What are the main pricing strategies mentioned in the text? In what
circumstances does the company choose the price strategy ?Why is it not recommended to concentrate
customer’s attention to the price very often?