2 Look at the examples of verb + noun collocations from the text. to achieve results (para 4) to pose a challenge (para 6) Complete the collocations below with the following verbs and nouns. Verbs run launch make sponsor Nouns brand audience image 1 to

2 Look at the examples of verb + noun collocations from the text. to achieve results (para 4) to pose a challenge (para 6)
Complete the collocations below with the following verbs and nouns.
Verbs run launch make sponsor Nouns brand audience image

1 to target an
2 to a new campaign
3 to an advert in the press
4 to a sports event

5 to project an
6 to endorse a
7 to a commercial the

Practice Complete the text with the appropriate form of the collocations above.

S
igning a celebrity and using their star status to { }¹ endorse a brand is one of the standard advertising techniques. Tag Heuer, the watchmaker which { }² a number of , currently has Tiger Woods under contract. Nicole Kidman has { }³ for Chanel No. 5, which has been shown around the world. But choosing the celebrity who will { }⁴ exactly the right is not always so easy, as several companies have found out. What happens when a company is about to { }⁵ a new featuring a celebrity and it suddenly finds out that he or she is accused of a criminal offence? While there is no doubt that most celebrity endorsements do increase sales, more and more advertisers are turning to other, less risky ways of { }⁶ the that they want to reach.