How can a popular ice-cream maker increase sales? Conti Ice Cream Inc., based in Santa Barbara (USA), manufactures and distributes ice cream to consumers in California. It produces 15 flavours, which it distributes mainly to supermarkets and company-owned

How can a popular ice-cream maker increase sales?\nDino Conti Ice Cream Inc., based in Santa Barbara (USA), manufactures and distributes ice cream to consumers in California. It produces 15 flavours, which it distributes mainly to supermarkets and company-owned stores. Its most famous product is its classic chocolate ice cream, sold under the SupaKool label. Many people believe that Dino Conti's SupaKool chocolate ice cream is the best in the world. \nDino Conti has expanded rapidly in recent years, but now its growth is slowing down. A recent fall in profits has disappointed the management. The owner, Paolo Conti, wants the company to become more international. \nChart 1: Dino Conti's main products (as a % of turnover)

• iced fudge, chocolate bars, lollipops \nPaolo Conti has $\$ 3$ million to invest in his company so that it continues to expand and become an international business. Here is an extract from a company profile that appeared in a business magazine recently. \nDino Conti can continue its remarkable growth, but only if it solves its present problems, develops new products, and finds new markets.