Read the rules for good customer service in the text below. Rules for good customer service and repeat business. Good customer service is important to any business. Companies offer wide range of products, early delivery dates and low prices to attract new
- Маркетинг
Условие:
Read the rules for good customer service in the text below.
Rules for good customer service and repeat business.
Good customer service is important to any business. Companies offer wide
range of products, early delivery dates and low prices to attract new
customers, as it is often difficult to make a profitable customer purchase
from a business for the first time. It is very important to make that customer
buy again, and again. That is repeat business. Any customer that returns is a
repeat, regular or loyal customer, and experts say that it is much cheaper
and more profitable to keep a customer than to attract a new one.
If you want to have good customer service, you should:
Listen to your customer. Try to meet the needs of customers.
Keep your promises to client appointments, deadlines, etc.
Deal with complaints quickly and efficiently. If you have to give a refund,
do it with a smile.
Good customer service brings customers back and sends them away happy
enough to recommend your business to those who may try your product or
service and become repeat customers.
Match the phrases in bold in the text to definitions below.
a. The process of transporting goods to a particular place.
9
b. When an organization helps its customers, answers their questions, gives
them advice on a particular product or service, provides a good quality
product.
c. Customers return to a company to buy more of its products or services.
d. A set of all the products that a particular company makes or a particular
shop sells.
e. Return of money to a customer.
f. A thing that people produce for sale.
g. An arrangement to meet a person or be at a place at a certain time.
h. The non-material equivalent of a product in economics and marketing.
i. A customer who continues to buy from the same company.
j. To buy from.
k. To offer the service or goods people want.
l. A date or time by which you have to do something.
m. The act of saying or writing that you are unhappy or dissatisfied with
something.
Решение:
Давайте сопоставим фразы из текста с определениями. 1. Early delivery dates - a. Процесс транспортировки товаров в определенное место. 2. Good customer service - b. Когда организация помогает своим клиентам, отвечает на их вопросы, дает советы по определенному продукту или услуге, предоставляет качественный продукт. 3. Repeat business - c. Клиенты возвращаются в компанию, чтобы купить больше ее продуктов или услуг...
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