Условие:
use Glossary to match
the words below with their definitions.
1. promotional
campaign
2. promotional tools
3. promotional mix
4. promotional
budget
5. promotional
discount
6. chat-show
7. point-of-sale
merchandising
8. at a premium
9. promotional
allowance
10. free samples
a. a television or radio prograiume in which well-known people are invited to talk about
various topics
b. special discount offered as part
of the promotion for a product
c. material used in promotion,
such as display materials and
sales literature
d. coordinated activities to increase sales of a new product
e. difficult to obtain and more
expensive than usual
f . samples of good not costing
any money
g. forecast cost of promoting a
new product
h. discou nt which is offered to a
buyer in return for some promotional activity
i. organizing the display and
promotion of goods in retail
outlets
j. combination of all the elements that make up a company’s promotion