Условие:
Задание 1. Выберите правильный вариант ответа
1. Market research suggest that we need to change our image / growth / base to appeal to younger customers
2. Although we have built up an excellent history / base / market of clients, we still need to attract new accounts.
3. Our fast history / growth / placement means that we have a high profile in the industry.
4. The interactive marketing campaign has been successful as customer engagement / awareness / image has increased dramatically.
5. Rather than take a cautious business / image / approach, we need to be bold and innovative.
6. The bank has refused our request for a further overdraft because of our bad repayment image / history / base.
7. Brand stretching would help us develop / venture / approach into new markets .
8. Older consumers tend to be loyal / interactive / careful to brands, whereas younger ones are more likely to switch .
Решение:
Давайте разберем каждое предложение и выберем правильный вариант ответа. 1. Market research suggest that we need to change our image to appeal to younger customers. - image (имидж) - правильный вариант, так как речь идет о том, как компания воспринимается. 2. Although we have built up an excellent base of clients, we still need to attract new accounts. - base (база) - правильный вариант, так как это относится к клиентской базе. 3. Our fast growth means that we have a high profile in t...
