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  4. Find seven examples of corporate events from the text.

Find seven examples of corporate events from the text.

«Find seven examples of corporate events from the text.»
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Условие:

Working with words | Corporate entertainment
1 Read the text and find seven examples of corporate events.
Corporate entertainment
Why is it impossible to get tickets for most major sports and cultural events? Because so many of the tickets are bought by firms to entertain their clients and other VIPs. It is called corporate entertainment, but why do companies do it?
Corporate entertainment is a marketing tool. Companies use it to improve relationships with their customers, suppliers, or staff. 'I work for a law firm,' says Virginia Allen. 'Every year, I invite my best clients to a concert sponsored by the firm. I hope to reinforce their positive feeling towards us.' So the main purpose of corporate entertainment is to make customers feel good. Invite them to a special event and you will ensure their loyalty for the coming year.

The venue for corporate events varies from country to country. In the USA guests might play golf with a professional player. In France they could go on a wine-tasting cruise. In Japan they might watch some sumo wrestling. Other events depend on the budget of the host company, but possibilities include parachute jumping, paintballing, or a night at the opera. The list is endless.

2 Work with a partner and answer these questions.
1 Which events is it often difficult to get tickets for? Why?
2 Why do companies spend money on corporate entertainment?
3 What should a host company consider first when it plans an event?

Решение:

Ниже приведён пошаговый разбор задачи, с последующими ответами. ШАГ 1. ПРОЧИТАТЬ ТЕКСТ И ВЫДЕЛИТЬ КОРПОРАТИВНЫЕ МЕРОПРИЯТИЯ Текст описывает явление корпоративного развлечения и приводит примеры мероприятий, проводимых компаниями для своих клиентов, поставщиков или сотрудников. В тексте упоминаются следующие мероприятия: 1. Концерт, на который приглашаются лучшие клиенты (организовано юридической фирмой). 2. Игра в гольф с профессиональным игроком (пример из США). 3. Круиз с дегустацией вин (пример из Франции). 4. Прос...

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