Условие:
Contextual (search) advertising refers to the placement of advertisements on the search results pages of search engines. The keywords of the search query perform an important function in determining the target audience of advertising. Frequently used keywords are protected as textual means of individualization (mainly, registered trademarks). However, the keywords are not always displayed in the ad text itself on the search query result page.\nIs the use of someone else's trademark as a keyword in contextual advertising a violation of the exclusive right to a trademark?
