Complete the dialogue using the words from the box. There are two words which you don’t need to use. promotional methods, general public, promotion, displayed, promotional gimmick, free samples, launching, point-of-sale, merchandising, consumers,

Complete the dialogue using the words from the box.
There are two words which you don’t need to use.
promotional methods, general public, promotion, displayed, promotional gimmick, free samples, launching,
point-of-sale, merchandising, consumers, promotional
budget, buy, sales, opportunity, distributed
NELLY: I need your advice. What kind o f ___ (1)___would
you suggest for increasing the sales of our new product?
PETEB: W ell, you see all depends on the type of good you r
are going to promote. Many products are____ (2)____ at
exhibition open to the ____ (3)_____ , e.g. The Ideal
Home Exhibition and the annual Motor Show. In large
department stores demonstrations are arranged by cosmetics manufacturers.
NELLY: Yes, I know, but to my my mind sampling is more
popular. Sometimes ____ (4)____ are delivered door or
through a particular magazine.
PETER: That’s the way for___(5)______ hair products, washing powders/liquids and fabric softeners. The idea is that
once____ ^(6)____ have tried a small sachet sample of the
product, they will go and_____ (7)____ the larger size bottle or packet at the shop.
NELLY: Aren’t there any other ways of promoting
____ (8)____ of a product or service?
PETER: Why not. Some companies use contests, lotteries and
games. All these give an____ (9)____ for some marketers
(consumers, dealers and salespeople) to win something.
NELLY: This is hard to believe but some consumers have
even started to become competition addicts because the
prizes me very attractive. To my mind this is just
______(10)____ . 1 prefer old-fashioned ____ (11)_____
such as promotional discount.
PETER: You know, speaking about old-fashioned promotion -
al methods why not try coupons or trading marks. These
coupons can be______(12)_____ by mail, inserted in newspapers and magazines, or even placed on a product, as for
example on a jar of instant coffee.
NELLY: But we are not selling coffee, we are going to promote new hair spray and our___ (13)_______is limited and
I am trying to cut down expenses.
PETER: In this case you should use direct mail. ‘Cheap and
cheerful’ as the saying goes.