Условие:
6. Marketing Mix.
Define the term a marketing mix. What does the marketing mix mean? Give the generally-accepted
classification of Marketing Mix and explain its importance. What are the most important things about
a product? Think of any brand, why have you remembered it? What does price include? Name the
elements of place. What are the forms of promotion? Think of any advertisement and describe it. What
does a product element include?How can a product be different from competitors’ products?What does
price stand for?Why is the right price important?Why is it important for a company to choose the correct
distribution channel for its products?What factors should be taken into account while choosing the
place?What activities does promotion include?What is the purpose of promotion?What is the people’s
role in the company’s activity?What does the process refer to?What is the purpose of providing physical
evidence?